In 2023, ETP consult was asked to lead a media trip in Kosovo, Albania and North Macedonia. The nine-day trip, hiked four of the 20 hiking stages of this new trail in the Balkans, and was led by Raj Gyawali.

The assignment was clear – find some world-class media, lead them, and get the story told. ETP sent out feelers throughout its network and sourced a writer and a photographer, but most importantly, also brought along a traveller to make the journey into an explorative experience, allowing insights on what travellers feel during this trip.

The results so far

A photo-feature has come out on written by Matthew Nelson

A story has been pitched to Afar Magazine that we are waiting to hear from

Much interest has already been generated on social media

ETP is already designing a special departure to this trail for its dedicated traveller base

NOTE: this sort of result-oriented consultancy are what ETP offers to destinations and product developers. Need something like this? Reach out